Overview: Scaling ad performance doesn’t happen with luck it happens with structure. At Kikoru.io, we run creative sprints every week across video, static, and UGC formats to find winning assets fast and refresh before fatigue sets in.

Why Creative Sprints Matter

• Ads fatigue quickly in performance media

• Algorithms favor fresh creatives

• Most clients only test 1–2 versions not enough to win

Our Weekly Sprint Process

We run creative testing as a fixed weekly rhythm:

1. Creative Briefing & Strategy

• Platform: Meta, Google, TikTok

• Format: Static, UGC, video, motion, carousels

• Strategy: Funnel stage, offer, geo, audience insight

2. Creative Production

• Internal studio or client-provided raw assets

• Copy variants for top 3 angles per product

• Each week: 10–20 variants produced across formats

3. Split Testing Execution

• Set up in A/B/C structure

• Platform-native testing when available (e.g. Meta)

• Controlled budgets to test cost-efficiency and CTR

4. Performance Analysis

• Metrics: CTR, CPR, ROAS, thumbstop rate

• Winners flagged, low-performers paused

• Visual format leaderboard shared with client

Deliverables Clients Receive

• Weekly creative pack (ready-to-run ads)

• Split test results and insights

• Strategy suggestion for next round

Bonus: UGC Framework (Optional)

• UGC creators sourced + briefed

• 3-script rotation: Testimonial / Demo / Hook-CTA

• Fully edited + captioned formats for Meta + TikTok