Overview:
Most Web3 teams struggle to connect the dots between their media spend and meaningful user actions. At Kikoru.io, we build tracking frameworks that connect every click to on-chain behavior so you can finally see what’s working, and scale with confidence.

Why Tracking Matters in Web3

Unlike typical eCommerce or app flows, Web3 funnels often include:

• Anonymous users

• On-chain actions

• Discord or Twitter-based journeys

That makes tracking harder but not impossible.

Our Full-Funnel Framework

We build each tracking system around this 4-stage structure:

1. Awareness (Ad Impression + Engagement)

• Platforms: Twitter, CoinGecko, Etherscan, native ads

• Tools: UTM parameters, GA4 campaign IDs, tracking pixels

2. Click & Landing View

• Auto-tagged URLs with medium/source breakdown

• Scroll + click depth tracked via GTM + GA4

• Funnel drop-off data visualized in real-time dashboards

3. On-Site Action (Connect Wallet / Sign Up / Join Discord)

• Events tracked with custom GA4 goals or via Segment

• Discord join or wallet connect integrated via webhook

4. On-Chain Action (Buy Token / Mint / Stake)

• We integrate blockchain explorers + webhook triggers

• Use CRM + spreadsheet syncs to assign source back to the wallet

• Bonus: On-chain attribution templates available for clients

Tool Stack We Recommend

• GA4 + Google Tag Manager

• Segment (for advanced flows)

• Discord bots + Webhooks

• Custom spreadsheets + Zapier (for lean teams)

What Clients Get:

• A full visual funnel map

• Weekly event flow report (click → action → on-chain)

• Growth insights by traffic source